At ANON, one of our most important goals is to create a bridge between the art world and everyday life. And what better artistic current to evoke this goal than Pop Art and its elements? This artistic movement focused on mass culture and the commercialization of art, breaking with traditional convictions and changing the notion of what was considered an artistic exhibition.
Pop Art artists, who have consistently worked to reflect everyday consumer products and celebrities, aim to capture the ephemeral and repetitive nature of mass culture.